Questions.
Straight answers.

Credits are our flexible pricing unit. Each service costs a set number of credits — for example, one editorial link placement costs 20 credits, a technical sprint costs 60 credits, and a monthly paid search retainer costs 55 credits per month. You buy a credit pack and apply credits to whichever services your business needs, in whatever mix makes sense. Credits do not expire.

Yes — this is how most clients use them. A typical growth programme might run link building (20 credits per link), on-page work (8 credits per page), and local SEO simultaneously, drawing from the same credit balance.

Credits do not expire. You can purchase a Growth or Scale pack and deploy the credits over several months as your budget and programme priorities evolve.

No. Google's algorithm is outside our control. We guarantee the quality and quantity of work delivered each month and report results honestly. Our 94% client renewal rate reflects that consistent, well-executed work produces results over time.

Yes. We work with international businesses targeting the Italian market and Italian businesses expanding into European markets. The team is bilingual — Italian and English.

Minimum: read access to Google Search Console and GA4. For paid search clients: access to the Google Ads account. We never require administrative access to your CMS to begin the diagnostic phase.

The Scale Pack includes white-label reporting as an option. Contact us if you are an agency looking for a white-label SEO partner.

Credits are purchased as a one-time payment via Stripe. You receive a receipt, an IVA-compliant invoice if you are an Italian P.IVA holder, and confirmation of your credit balance. Credits are then applied to services as you request them.

Google Search, Google Shopping, and YouTube are our primary platforms. Meta (Facebook and Instagram) is available as an add-on or custom engagement. We do not run TikTok Ads.

We audit first. If the account structure is sound, we optimise within it. If it has structural problems — bad match types, missing conversion tracking, poor campaign segmentation — we rebuild. We confirm which approach is needed before touching anything.

Yes. The team produces content in Italian and English. We confirm which language is appropriate for your target market at project start.

Both. Monthly reports can be delivered in either language. The team is fully bilingual.

Credits are purchased as a one-time payment and do not have a cancellation — they are yours. Monthly retainer services activated via credits can be paused with 30 days written notice.

The Scale Pack includes white-label reporting as an option. If you are an agency looking for a white-label partner, contact us to discuss scope.